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711 REDESIGN

In a redesign for 711, including a new logo and ad campaign, the updated logo keeps the original 711 “cup shape”. The new slogan “Always Around” plays off the idea that, not only is there a 711 always around the corner, 711 has always been around. The tongue-in-cheek advertisements embody the new slogan, by having the 711 cup intrude upon moments in history.

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