CHANNEL

Channel was a 24-hour event consisting solely of content created by London university students. I was involved in the branding and responsible for the site design. The event was broadcasted live from the Sassoon Gallery in Peckham, London.

My initial logo sketch was of a dynamic brand that could change in accordance with the time of day, creating nine logos of one.

This idea was based off of the below sketch by the students.

An ident better visualized how the logo could be used on screen, as time passes the logo lands on a new segment of the circular design.

Working with students we created the final Channel logo, seen below. Click here to check out the channel’s website.

Below is an example of one of the video submissions, created by a group of art students.