The Reclaim Project

As a summer scholar with USC’s Sidney Harman Academy for Polymathic Study, I was a part of Tara Mcpherson’s Reclaim Project. The project is just beginning, but my design team and I created a visual schema for the project, including a logo and possible web designs for the future. The project’s aim is to attract the young men of the manosphere in an effort to pull them away from the harmful aspects of its culture, as such, I decided on a youthful neon green paired with black and an overall design that plays off ideas of “hacking” and still remains masculine.

Below please find a few pages out of our style guide, representative of our overall direction, and possible website options.